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How to buy a Diamond
 

The Four C's

 To establish a diamond's quality, we examine each of the 4Cs - cut clarity, carat weight and color. The combination of the 4Cs determines the value of a particular diamond. For example, a colorless diamond is at the top of the list, but if it lacks clarity, is small or not well cut, it will be of lower value. The finest stones possess the rarest quality in each of the 4Cs, and are the most valuable.

 Strive for a stone that offers the best combination of the 4Cs. Knowing a diamond's place in the "Diamond Quality Pyramid" will help you make an informed decision. Ultimately, you'll discover the unique combination of the 4Cs that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.

 While all diamonds are beautiful, only by comparing stones will you be able to appreciate what makes one more rare and valuable than another. When you view stones side by side, you'll understand why diamonds that look similar at a casual glance are priced differently. Keep in mind that there are no "bargain" diamonds; there are only diamonds of different value, weight and brilliance.

 The larger a diamond, the more rare…

 Larger diamonds are found relatively infrequently in nature, which places them at the rarest level. What also makes a bigger diamond so desirable is that it shows off a stone's fine color and cut, and therefore its brilliance, to its best advantage.

 A diamond's size is measured in carat weight, and each carat is equal to 100 points. A .75 carat diamond is the same as a 75 point diamond or a ¾ carat stone.

 While larger diamonds are highly prized, diamonds of equal size may vary widely in value and brilliance, depending on their qualities of clarity, cut and color.

 The purer the diamond, the more brilliant…

 The greater a diamond's clarity, the more brilliant, valuable and rare it is.

Virtually all natural diamonds contain identifying characteristics, yet many are invisible to the naked eye. Under scrutiny of a jeweler's 10x magnifying loupe or microscope, natural phenomena - called inclusions - may be seen. These are nature's birthmarks, and they may look like tiny crystals, clouds or feathers.

 Diamonds categorized as internally flawless reveal no such inclusions. Flawless stones are treasured for their rarity and beauty. Diamonds with very, very small inclusions are graded as VVS1 or VVS2. The larger the inclusion, the lower the grade and the less rare the diamond. Inclusions that can be seen with the naked eye are graded I 1 to I3.

 The number, color, type, size and position of surface and internal birthmarks affect a diamond's value. Major inclusions can interfere with the path of light that travels through a diamond, diminishing its brilliance and sparkle and therefore its value.

 The more pure the color in a diamond, the more rare…

 Diamonds are graded by color, starting at D and continuing through the alphabet. Truly colorless stones, graded D, are treasured for their rarity and value.

 While many diamond appear colorless, they may actually have subtle yello9w or brown tones and these color grades include P and Q. Although still beautiful, they will be less rare and therefore less valuable. To appreciate the simple beauty of each individual stone, you should compare diamonds side by side.

 "Fancy" diamonds - in well defined colors that include red, pink, blue, green and canary yellow - are highly prized and particularly rare.

 The better cut a diamond, the more brilliant…

 A well cut or faceted diamond, regardless of its shape, scintillates with fire and light - offering the greatest brilliance and value.

 While nature determines a diamond's clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportions, light will reflect from one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.

 Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less brilliant and beautiful - and certainly less valuable - than well cut diamonds. 

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updated November, 2008
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